Our Established Customers
P.T. Putrisari Kimianusa
has committed to serve its customers by providing registered quality products
and building a long-term strategic partnerships. The end user of our products
cover a broad spectrum of the agricultural related activities from small farmers
growing a variety of vegetables, fruits, species, etc. to large government-
and private-owned plantation estates.
The majority of our sales will be through distributors in small to
medium sized towns in strategic geographical areas throughout Indonesia. Our
local distributors and their network of retail outlets are our “customers”
and represent our primary source of revenue. Therefore, we make every effort
to keep them satisfied. The followings are some of our customers and the
market segment that we served: · The first market is the large
government-owned and private-owned plantations and forestry including palm
oil, rubber, coffee, tea, cocoa, tobacco, land clearing, and reforestation
where herbicide is widely used. The size of this market is quite significant
and there is usually a budget set aside to purchase pesticides in addition to
fertilizers. · The second market is the large
projects funded by government or international organization for small
farmers. Similar to the large plantations. Products are usually sold in small
packaging. In this market, effective marketing activities, such as building
brand image and product promotion can become very important in order to open
up and establish our present in the other market, which is the retail or
“free market”. · The third market is the farmers and
small estate owners planting rice, corn, apple, pepper, coffee, rubber, etc.
For this so-called retail or “free market”, sales have to be conducted via
local distributors with their established distribution networks of small
“kioses” or retail outlets in the center of farming area. Products are sold
in small packaging usually one liter or smaller. Promotional activities for
building brand image and generating sales, such as offering attractive
packaging and labeling, carrying out extensive on-the-spot product demo,
giving out promotional gimmicks, and offering incentive package for
distributors become very important. The size of this market is quite
significant compared to the other two markets. |
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Copyright © 2007 PT. Putrisari
Kimianusa. All rights reserved. |
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PT. PUTRISARI KIMIANUSA |
A g r o c h e m i
c a l s M a n u f a c t u r e r a n d
F o r m u l a t o r |
Herbicides - Fungicides -
Insecticides - Adjuvants |